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Let’s admit it, most of us do not like to face the ‘cruel-looking‘ customers or the ‘ridiculously unreasonable‘ client. But if you are in a business or profession where customer-facing is a must……there’s no escape no matter how much you hate or dislike it. This is sales to you. It can be very rewarding…but it’s never easy and it’s most probably one of the most challenging jobs in the universe.

Recently, i’ve just finished reading the famous book “Rich Dad Poor Dad“. In this book, Robert Kiyosaki talked about the importance of sales and marketing. How the ability to sell will impact our daily life.

To be honest, I used to hate all these sales things. I don’t like to go out and sell stuff…or maybe even to the extent of ‘begging’ someone to buy something from you. I don’t like this idea at all.

However, i’ve come to realize one important thing……i can never escape from doing sales, from selling things (services/products or anything) especially if i plan to start my own business. True, some of you might argue with me that you can find the right people to do sales while you concentrate on the company’s operation.

Valid point. I’ve had the same idea before this. But i soon realized how wrong it was to think that way when I witnessed something which happened to 1 of my previous employers. The CEO and other board of directors were concentrating too much on the operation of the company and they left the entire sales department to a lady staff. She did very well for the company….but she found a better opportunity after that. She left. The CEO and the board of directors were stuck…they have no proper knowledge in terms of sales…..they did not know how to sell for their own company! Well, as expected…the company went downhill after that and I left. 😛

If you are thinking to start your own business…..then always remember that you should be your own salesman. Maybe not the best salesman, but you should at least be able to sell your stuff. You’ll need the skill to sell it to the customers, the potential investors, business partners, etc.

If you still think otherwise, then feel free to post up your comments here. 🙂

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