Recently, I’ve been reading a book called “Blue Ocean Strategy” which I am sure some of you here have heard of it before. It’s a very good book with a lot of valid points on the businesses of today. A must read, if you’re very much into business and management stuff.

In the early part of the book, it talks about the 3 kinds of things businesses focus to create – things which enable us to go to work, things to help us at work, and things that we like to do after work.

Example of things which enable us to go to work is the car industry. Ford revolutionized this industry with its T model which enabled thousands of not-so-rich families to own their own car (though Ford is trying hard to survive in a battle against the likes of Toyota and Honda). Besides car industry, you can try to think of ways to create new values in any of the transportation section – public transports, light-weight transportations, or things that people can use while going to work such as mp3 player.

The things which help us at work should be quite obvious – anything related to the business. Computers, photocopiers, printers, projectors, telephones, etc etc etc. The list goes on and on and on….. and everyday, we’ll see at least few new items being added to that never-ending list. As long as the product can help to improve the business values – efficiency, quality, etc – then it can be considered a good product in this category.

The final category will be the things we do after work. I personally believe that this will be the place where most money is spent….and the target customers will be the majority of the world’s population. Why? Everyone needs to do something to relax or enjoy themselves after work…..the bosses, the leaders, managers, and even the normal low-income workers. As the competition in the corporate world becomes more and more competitive, workload will increase as well together with the amount of stress generated by these workloads. The higher the amount of stress, the more people will try to escape from it and “seek help” from this world of entertainment and relaxation. That is why the movie, music and gaming (including casinos) industry are earning big bucks now.

This post has briefly touched on the 3 categories which you should look into if you are planning to start something (a product, or even a company). I’ll talk about these 3 categories again (more in depth) in the near future.

Hope it helps. 🙂